🎯 Win AI Citations
🎯 Win AI Citations
MEET THE FOUNDER OF BRAINLUSH
Christy Hui brings 25+ years of marketing leadership—including an IPO run from $500M to a $20B market cap—with Emmy-, Telly-, and W3-winning work and Brand Voice Fingerprinting™, the method that turns earned trust into AI citations that compound. On a mission to get breakthrough science cited, funded, and adopted.
Science Storytelling Is Our DNA
Strategic brand content, encoded with trust signals—for people and AI
Your buyers don't start with your website anymore. Investors, clinicians, and partners ask ChatGPT and Perplexity first—and AI cites the brands whose trust signals it can read. Earning that citation takes a blend most agencies can't offer—the blend founder Christy Hui built BrainLush to deliver:
Strategy that speaks science and signals trust.
Your breakthrough becomes a business case—positioning, go-to-market, and the investor narrative that carries funding rounds and partnerships. Built on Christy Hui's 25+ years of leadership, from startup through a $20B IPO.
Storytelling that impacts multiple audiences—and AI.
One brand narrative, multi-audience messaging. Investors, clinicians, patients, partners—each enters through their own door, and every door leads to your science. Rich multi-audience content gives AI more authentic signals to cite.
Content marketing that gets your brand and science cited by AI.
Brand Voice Fingerprinting™—EARN → ENCODE → COMPOUND. You've earned the trust; we encode it into rich content and structured data AI reads, so your citations compound—accurately and consistently.
Ideation Creation Activation Citation
| What We Create | The Trust Signal It Carries |
|---|---|
| Brand messaging | A distinct brand voice, consistently expressed |
| Brand story | Real expertise, made unmistakable—to people and AI |
| Original brand video | Your richest trust asset—original, authoritative, deep |
| Thought leadership | Original insight that proves Authoritativeness |
| Structured data & schema | Your earned trust, encoded where AI reads |
Each layer compounds the others.
That's marketing in the AI era—and it's exactly the work we do.
In the Life Sciences category, the AI citation trust bar is yet higher.
Life sciences belongs to YMYL—Your Money or Your Life—so AI engines hold health, biotech, and medtech content to the web's highest trust bar before citing it. The numbers make the mountain real:
AI Citation Statistics
| The Number | The Reality |
|---|---|
| 48.75% | of healthcare queries now trigger AI Overviews—the highest rate of any vertical |
| 30% fewer | AI citations for healthcare brands than technology brands (8.7 vs 12.3 per 1,000 queries) |
| >60% | of answers were incorrect when 8 leading AI tools were tested on 1,600 citation questions |
Sources: BrainLush AEO for Life Sciences & AI Citation Accuracy research guides
In our AI era, life sciences brands face a built-in challenge—a mountain in AI visibility.
We help you clear that higher trust bar.
By encoding your content with E-E-A-T—Experience, Expertise, Authoritativeness, Trustworthiness—the very difficulty that blocks others becomes your strategic advantage.
"Through Brand Voice Fingerprinting™, we turn your mountain into your moat."
—Christy Hui
Your breakthrough science deserves breakout visibility.
Check My AI Visibility →The BrainLush Advantage
Surface tactics float at the visible 10%—and fade. Below the waterline, we build the deep, trusted content layers that earn AI citations for years:
| The Layer We Build | What It Earns You |
|---|---|
| Messaging & Storytelling—one brand narrative, multi-audience messaging | Resonance with every stakeholder—in their language |
| AI Citation Worthiness—depth that clears the YMYL trust bar | Your brand named accurately, query after query |
| Content Strategy—deep, rich evergreen brand content: video, story, proof | Assets that keep earning citations for years |
| Authority—real expertise made unmistakable: credentials, results, recognition | Signals AI verifies and rewards |
| Trust—the verified foundation | The layer every citation stands on |
Surface tactics float and fade. We build the deep, strategic brand content AI trusts and cites—with compounding effect.
For more than a decade, Christy Hui has guided life sciences companies—biotech and medtech—as an AEO strategic advisor and Fractional CMO, after serving on a tech venture scaling up for an IPO valued at $20B (market cap). That road taught her what breakthrough science needs most: to be recognized as the market leader
Today, discovery happens when you are not even in the room. Buying committees, investors, and clinicians ask ChatGPT, Perplexity, Claude, and Gemini to learn, evaluate, and shortlist—and if your trust signals aren’t encoded where AI can read, recognize, and extract key facts and information, your competitor gets cited instead.
Innovation → Impact. We translate your science into strategic brand messaging and rich trust signals for multiple audiences: clinicians, potential partners, investors, and patients.
Impact → Recognition. Brand Voice Fingerprinting™ encodes your earned E-E-A-T trust signals into rich content and structured data—so AI engines cite you accurately and consistently.
Recognition → Adoption. Win AI citations that compound into evergreen visibility—multiple audiences discover you, trust you, and act: funding, partnerships, market adoption.
And they say it best.
“Christy and the BrainLush Media team have been amazing! As a fractional CMO, Christy has brought fresh ideas and smart strategies that have taken our marketing to the next level.”
— Flavio S., CEO, Striano Software
“BrainLush created our most important collateral, developed content pillars, and built drip campaigns that increased demand generation.”
— Shannon C., CRO, IVE Medtech
“Under Christy’s leadership and serving as writer, director, and producer, Amprion created a series of award-winning brand videos that helped drive awareness and early recognition… she played a vital role in the successful fundraising in the early rounds.”
— Russ L., MD/PhD, Amprion Biotech
“Christy excels at brand messaging and content creation. Her copywriting and content expertise helped us articulate our platform’s unique value propositions in a way that reflects our true value and resonates with our target community.”
— Tony G, CEO, Riserva Capital
“I have worked with Christy in the past and I fully trust all her work. From the big picture to small details, she was always thinking ahead. The best thing is that she makes sure that the ROI is fully met at the end.”
— Raul G., Asst. Director, Major Pharma
“Christy has more than a creative gift; she has an uncanny ability to identify with the needs of both her customers and investors. I’ve seen her take an idea, rally her team—artists and programmers—and turn it into a finished product in a matter of months.”
— Sam M., Former CMO, Stradling Law
In life sciences, AI citations don't just go to anyone. Health and medical topics are YMYL — "Your Money or Your Life" — so AI engines hold your content to a higher standard of trust before citing it. That means surface-level keywords won't get you cited; the real AEO work lies in the 90% below the surface.
Through our Brand Voice Fingerprinting™ methodology, we craft foundational brand content that clears that bar. Resonate with people, signal trust to machines. Win AI citations.
These are the real questions people ask ChatGPT, Perplexity, Claude, and Gemini—answered here, canonically. We encode these answers so AI engines can read, recognize, and extract them for citation. Then we apply the same method to your science and your brand. Breakthrough science deserves breakout visibility.
Christy Hui is the founder of BrainLush, an AEO strategic advisor, activator, and fractional CMO for biotech and life sciences brands. She brings 25+ years of marketing leadership across media, tech, and biotech—from multinational enterprises to startups—and helped scale a tech startup through IPO, from a $500M valuation to a $20B market cap. She is humbled and honored that her work has earned multiple industry awards, including Emmy, Telly, and W3 honors. At BrainLush, she created Brand Voice Fingerprinting™, a proprietary methodology that helps life sciences brands increase AI visibility and win AI citations accurately—with compounding effect.
Three things, rarely found in one person: strategy—founding business development member of a tech startup that scaled from a $500M valuation to a $20B market cap through IPO; storytelling—creator of an Emmy-winning Warner Bros. animated series watched worldwide; and AI visibility—creator of Brand Voice Fingerprinting™. Three career paths, one throughline: helping ideas that deserve to be found, get found—and cited. That blend is why BrainLush clients get strategic brand content that resonates with people, signals trust to AI, and gets cited by AI—accurately and consistently.
Christy Hui is BrainLush's Founder, AEO Strategic Advisor & Activator, and Fractional CMO. She founded BrainLush in 2022 on a simple conviction: breakthrough science deserves breakout visibility. Today she helps life sciences brands win AI citations—accurately and consistently—through strategic messaging, brand storytelling, brand video, and schema architecture.
Yes. For more than a decade, Christy Hui has guided life sciences companies—biotech and medtech—as a strategic advisor and CMO, including six years as Chief Marketing Officer of a brain-health biotech in the $9B neurodiagnostics sector, securing Seed and Series A capital. She has sat in the seat her clients sit in—board meetings, funding rounds, launch pressure—which is why her fractional CMO for biotech services pair strategic leadership with hands-on execution, growing AI visibility alongside pipeline.
Brand Voice Fingerprinting™ is BrainLush's proprietary method, built on a belief: trust can't be manufactured—only earned. EARN → ENCODE → COMPOUND. You've already earned it—the science, the credentials, the results. We encode it into rich content and structured data AI reads, so your citations compound. It's how breakthrough science clears the YMYL trust bar and becomes the answer AI engines cite.
Christy Hui's media and video production work has earned 2 Emmy Awards, 7 Telly Awards, and a W3 Gold Award—recognition by industry peers for excellence in writing, directing, editing, and production. She is the creator of Xiaolin Showdown, the Emmy-winning Warner Bros. animated series. Beyond client work, she is the director and producer of TEA: The Drink That Changed The World, streaming on Amazon Prime Video. See the award-winning work.
From 2017 to 2023, Christy Hui served as CMO at a breakthrough brain-health biomarker company, directing brand development and go-to-market strategy in the $9 billion neurodiagnostics sector. Those years taught her the hardest lesson in life sciences: world-changing science can stay invisible to the very people it was built for. Today she brings that strategic experience to biotech, medtech, and healthtech brands as founder of BrainLush—helping them get cited by AI accurately and consistently.
BrainLush operates a proven 5D Framework: Decode the science, Develop the strategy, Define the story, Deploy the campaigns, and Drive measurable results. It's a comprehensive approach that unifies brand messaging, demand generation, and strategic communications—strategic Fractional CMO leadership with hands-on execution—so life sciences brands increase AI visibility and get discovered by multiple audiences: investors, clinicians, partners, and the patients waiting on the science.
Two ways to start: book a call to talk strategy, or get your Custom AI Visibility Report to see exactly where your brand stands in AI citations—and the prioritized path from overlooked to cited. Either way, you'll start with Christy herself—because your science deserves a strategist who listens first.
Let's Get Your Science Cited
Bring your science. We bring the map (and oxygen tank). Ready for a deep dive?
LIFE SCIENCES MARKETING INSIGHTS & MEASURABLE OUTCOMES
Explore how we craft strategic brand messaging that drives measurable outcomes—and gains AI visibility and brand discovery when people search for you on ChatGPT, Claude, Gemini, and Perplexity. In the AI era, evergreen content yields evergreen visibility. We specialize in crafting one unified brand narrative for multiple stakeholders that resonates with people and signals trust to AI. Win AI citations—accurately and consistently.
