Christy Hui—Fractional CMO and AEO strategist with 25+ years across media, biotech, medtech, and healthtech. Every framework published here has been used in the field first.

Start with the three cornerstones of this life sciences marketing blog: the AEO Iceberg (why AI visibility is the new layer), AI Citation Accuracy (why being cited wrong is worse than not being cited at all—and how to fix it), and the Email Marketing Guide (the strategic framework behind 58% open rates).

Regularly—and every post in this life sciences marketing blog is evergreen by design. Evergreen content generates evergreen visibility—organic, compounding, and worth more every year in the AI era.

Yes—every brand video framework here comes from the studio, not theory. Our Emmy Award-winning production team (Emmy) has been honored by industry peers with Telly and W3 awards for science storytelling brand videos.

Answer Engine Optimization is how brands earn citations inside AI answers on ChatGPT, Claude, Perplexity, and Gemini. Start with the AEO Iceberg for the strategy layer, then AI Citation Accuracy for why precision matters more than presence. The frameworks build on each other.

SEO earns rankings in a list of links; AEO earns citations inside the answer itself. They share foundations—structure, authority, accuracy—but AEO adds the trust-signal layer AI engines weigh when deciding which brands to name. In the AI era, you need both: ranked by search, cited by AI.

That’s the point. Each post in this life sciences marketing blog is written to be applied—step-by-step frameworks, PRO TIPS, and real numbers from the trenches. Put them to work; if you want the system deployed for you, that’s what an engagement is for.

Use the search bar at the top of this life sciences marketing blog—type a topic like AEO, brand video, or email, and matching articles appear as you type. Every post is also tagged by discipline for browsing.

The Get Blog Alerts form on this page delivers new insights to your inbox—first name, company, email, done. No spam, just frameworks.

Yes—biotech, medtech, and healthtech are the lens for everything here. The examples come from life sciences engagements: payor outreach, clinician audiences, multi-stakeholder buying committees, and science storytelling that survives regulatory scrutiny.

The frameworks here are the same system we deploy for clients: content that resonates with people and signals trust to AI. Apply them and your brand builds the citation-worthy depth AI engines look for. Want the diagnostic first? Start with the Custom AI Visibility Report.

Yes—the stats behind the frameworks (58% C-suite open rates, Series A funding, top-3 Google rankings) come from documented client engagements. See the full stories in our life sciences marketing case studies—every framework published here was used in the field first.

That’s the design. Every post in this life sciences marketing blog is structured for both readers: clear answers, verifiable claims, schema markup, and E-E-A-T signals—so ChatGPT, Claude, Perplexity, and Gemini can read, trust, and cite it accurately. We practice the AEO we preach.

Yes—go-to-market strategy, ABM, demand generation, and email marketing are core pillars, alongside brand messaging and video. Start with the B2B content marketing playbook for how strategic content shortens medtech sales cycles.

Practitioner-written, field-tested, life sciences only. This life sciences marketing blog publishes frameworks after they’ve worked in real biotech, medtech, and healthtech engagements—with the numbers to show it. No theory recycled from other blogs; strategy from the person who runs the engagements.

Yes—most posts include actionable frameworks: messaging architectures, email sequence structures, AEO content checklists, and GTM roadmap steps you can apply directly. For a personalized starting point, the Custom AI Visibility Report diagnoses exactly where your brand stands with AI engines.

Please do—the best posts in this life sciences marketing blog started as client questions. Contact BrainLush with your topic or challenge; if it helps one life sciences leader, it likely helps hundreds.

Strategy through production: science storytelling structure, documentary-style brand films, video for fundraising and GTM, and how video builds the E-E-A-T signals AI engines trust. Start with the Biotech Brand Videos ROI playbook—the full playbook for video investment in life sciences.

The documented answer is yes—when strategy leads. Award-winning brand videos helped one client drive awareness, early recognition, and successful early-round fundraising—see the Biotech Rebranding case study. The blog’s ROI playbook breaks down when video pays, what it costs, and how to measure it.

Scope drives it—concept, script, shoot days, and finishing all move the number. The ROI playbook on this blog covers investment tiers and what determines them; for production specifics, see Brand Video Production. The strategic rule: budget follows the story’s job, not the other way around.

No—it’s written for the whole commercial table: founders, CEOs, commercial and business development leaders, and marketing directors. Life sciences marketing decisions rarely sit with one person; the frameworks here are built to align a room, not just a department.

Yes—medtech is core coverage: multi-audience messaging for clinicians, payors, and patients, plus how AI engines answer device-category questions and what makes them cite one brand over another. The medical device playbooks draw on documented campaign results, not hypotheticals.

Start narrow: pick the framework closest to your bottleneck—messaging, email, or AI visibility—and run it end-to-end before adding the next. Lean teams win by sequencing, not sprawling. When you want senior horsepower without the full-time hire, that’s exactly what a fractional CMO is for.