🎯 Win AI Citations
🎯 Win AI Citations
Marketing Leadership for life sciences
Complete marketing leadership and evergreen content production—brand, science storytelling, and AI visibility. We translate complex science into one clear narrative that resonates with multiple audiences—investors, partners, and clinicians—and signals trust to AI. The result: your biotech wins AI citations—accurately and consistently. Evergreen content earns evergreen visibility.
Every breakthrough reaches a moment when the science outpaces the story. You’re raising a round. You’re moving from proof-of-concept toward commercialization. You’re preparing a launch—and suddenly, marketing decisions carry the weight of company decisions.
That gap between your innovation and your market recognition is the signal. It’s when growing life sciences companies bring in a fractional CMO for biotech: senior marketing leadership that closes the gap while momentum is still on your side.
One question. One answer. A handful of citations.
Investors, partners, and clinicians ask AI before they ever call.
The brands in those answers earn the first conversation.
Marketing leadership now includes AI visibility.
" AI reads everyone;
it cites the worthy.
Christy Hui, Founder of BrainLush
Choosing a fractional CMO for biotech comes down to what each model actually delivers. A full-time hire brings one leader’s strengths; an agency brings one specialty at a time. BrainLush delivers the full spectrum—brand, multi-audience messaging, traditional and digital marketing, and AI visibility—in one senior partner.
| Decision Factor | Full-Time CMO | Marketing Agency | BrainLush Fractional |
|---|---|---|---|
| Spectrum of Services | One leader’s strengths—varies with each hire’s background | One specialty per agency—PR, digital, or video | Full spectrum: brand + multi-audience messaging + traditional + digital marketing + AI visibility |
| Model | Permanent executive hire | External vendor; one of many clients | Extension of your leadership team |
| Strategy + Execution | Sets strategy—then builds a team to execute | Executes campaigns; strategy stays with you | Owns both—strategy through end-to-end activation |
| Life-Sciences Depth | Depends on the hire | Generalist, or single-specialty | Built for biotech—former biotech CMO leadership |
| Award-Winning Brand Video | Rarely in-house | Outsourced | Emmy-winning storytelling, script to screen |
| AI Citations & Evergreen Visibility | Not yet standard practice | Campaigns stop when the retainer stops | Evergreen brand content that compounds—cited by AI long after it ships |
| Speed to Start | 3–6 month executive search | Weeks to onboard | 1–2 weeks |
One senior leader, accountable for the whole journey—that’s what moves the needle. Book a Call →
“Under Christy’s leadership and serving as writer, director, and producer, Amprion created a series of award-winning brand videos that helped drive awareness and early recognition… she played a vital role in the successful fundraising in the early rounds.”
— Russ L., MD/PhD, CEO, Neuroscience Biotech
“BrainLush created our most important collateral, developed content pillars, and built drip campaigns that increased demand generation.”
— Shannon C., CRO, Medtech Company
“Christy excels at content creation and brand messaging. Her copywriting helped us articulate our unique value proposition.”
— Tony G, CEO, Healthcare Pioneer
Increase Your Brand’s AI Visibility with Actionable Strategies
C-suite marketing leadership and end-to-end activation with in-house team collaboration—fractional engagement.
Your buyers ask ChatGPT, Perplexity, Claude, and Gemini before they ever call. You’ve earned the trust—we encode it into the content and structured data AI reads, so your citations compound.
EARN→ENCODE→COMPOUND
Check My AI Visibility →Free · 60 seconds · See your AI Citation Worthiness Score™
Elevate Your Brand’s AI Visibility with Actionable Strategy.
Senior marketing leadership with in-house team collaboration—complete expertise, fractional engagement.
Complete brand strategy, messaging architecture, and positioning for life sciences, serving growing biotech, medtech, and healthtech companies.
Perform messaging audit across your website, social channels, and communication channels. Identify gaps and develop strategic messaging that resonates with your audiences and signals trust to AI.
Define and implement B2B/B2C content strategy that resonates with multiple stakeholders across the business.
Award-winning life sciences storytelling — translating breakthrough science into clear, compelling narratives that build trust and earn AI citations.
Account-Based Marketing programs target high-value accounts to engage multi-stakeholders and accelerate sales cycles.
B2B Go-To-Market strategy for biotech and medtech with activation and performance optimization.
Marketing in the AI Era
Get C-suite marketing expertise built for your sector. We translate breakthrough science into narratives that resonate with investors, partners, and clinicians—and signal trust to AI for accurate citations. From securing funding through launch and revenue growth, BrainLush delivers fractional CMO marketing leadership that drives measurable results.
Navigate from proof of concept to commercialization with strategic positioning that secures funding and drives market entry.
Engage complex B2B buyers with multi-stakeholder messaging that shortens sales cycles and drives conversions.
Position your platform to win the shortlist—clear market value for the buyers, and the AI engines to win citations, that now shape every deal.
Navigate From Science → Strategy → Story → Success
Market research and competitive analysis to gain deep insight into the healthcare landscape and positioning opportunities.
Integrated brand development and go-to-market strategies aligned with funding milestones and growth objectives.
Science-to-story translation with core brand messaging that resonates authentically with investors, clinicians, and patients.
Strategic implementation of demand generation campaigns using proven models that accelerate sales enablement and market adoption.
Full-funnel digital marketing and omnichannel strategies that build awareness, establish trust, and generate measurable new business growth.
Unlike agencies that hand off strategies, we activate and engage through every phase to ensure your breakthrough science becomes breakthrough success. We drive marketing and communications from strategy to end-to-end implementation.
Over 25 years ago, I was part of a tech startup that achieved IPO success, rising from a $500M valuation to $20B market cap. That experience sparked my passion for translating science into strategic initiatives that drive global expansion.
For more than a decade, I’ve guided biotech and medtech companies as a strategic advisor and CMO — combining my four passions: science, strategy, storytelling, and scaling.
Today, I help life sciences leaders navigate the path from innovation to market impact through Brand Voice Fingerprinting™ — encoding E-E-A-T trust signals into your brand fundamentals so that ChatGPT, Perplexity, Claude, and Gemini cite you with accuracy and confidence.
Resonate with people. Signal trust to AI. Win citations.
✅ Award-Winning Marketing For Life Sciences
Emmy-, Telly-, and W3-award-winning science storytelling that transforms complex innovations into compelling narratives for multiple audiences—resonating with humans and signaling trust to AI, earning citations.
✅ 15+ Years Proven Results
Comprehensive marketing leadership, with AEO + GEO hands-on expertise. Brand identity, GTM strategy, Content strategy, and activation that drive market recognition and AI visibility.
✅ Biotech & Medtech Specialty:
Deep understanding of biotech, healthcare, and medtech industries.
Hiring a fractional CMO for biotech is how growing life sciences companies get senior marketing leadership without the full-time cost. Here are the questions biotech founders and CEOs ask us most — answered directly, so you can decide with confidence.
A fractional CMO gives your biotech senior marketing leadership on a part-time engagement — strategic vision, planning, and hands-on execution. The full spectrum spans brand development, GTM strategy, content, brand video, and AEO/SEO/GEO implementation — and it’s rare for one fractional leader to possess all these skill sets. BrainLush offers that full-spectrum expertise, built for life sciences, translating your science into one unifying brand narrative for investors, partners, clinicians, and patients. You get C-suite expertise as an extension of your leadership team.
At an inflection point: raising a round, moving from proof-of-concept toward commercialization, launching a product, or when marketing decisions outgrow your team. If your innovation is ahead of your market recognition, that gap is the signal. In the AI era, early matters more than ever — investors, partners, and clinicians now ask AI before they ever Google — and a small biotech with strong trust signals can win AI citations over more established competitors.
Complete CMO expertise at roughly 40% the cost of a full-time hire, with engagements that flex from strategic consulting to full-funnel leadership. BrainLush covers every aspect of marketing except paid ads — by design. When an ad campaign stops, the leads stop; AI visibility works the opposite way. We build evergreen brand content that earns evergreen visibility — AI citations and recognition that compound and multiply over time, delivering returns long after the work ships.
Agencies execute campaigns; consultants hand you advice. A fractional CMO does what neither can: owns the strategy and drives the execution as an extension of your leadership team. Even among fractional CMOs, offerings differ — some provide strategy only, others implementation only. BrainLush handles both, from strategy through end-to-end activation. For medtech companies with complex stakeholders and long cycles, one senior leader accountable for the whole journey is what moves the needle.
Within one to two weeks at BrainLush, depending on your needs and our current availability. We start with discovery — your challenges, objectives, and stage — then define the optimal engagement. No months-long executive search: your marketing leadership gap closes while momentum is still on your side.
BrainLush provides fractional CMO services built for biotech, founded by two-time Emmy winner Christy Hui. A former biotech CMO with 25+ years across media, tech, and life sciences, she scaled a startup from $500M to a $20B market cap through IPO. We combine strategic marketing leadership with award-winning storytelling and Brand Voice Fingerprinting™, so breakthrough innovation earns citations — and recognition.
Your investors and partners now ask ChatGPT, Perplexity, Claude, and Gemini about your category before they ever call. Our fractional CMO service builds the evergreen brand content and trust signals that get your biotech cited in those answers — accurately and consistently. Marketing leadership now includes AI visibility. AI reads everyone; it cites the worthy.
Dedicated to Increasing Brand Visibility for Life Sciences Companies
Award-winning brand work that resonates with humans, signals trust to AI, and earns market traction. From medical device launches to biotech rebranding, B2B demand generation to healthcare video — see what strategic marketing looks like in practice.
