B2B Demand Generation Marketing for Life Science Companies
Accelerate life science sales cycles with demand generation that converts complex science into sales pipeline
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18-month sales cycles draining revenue and delaying growth?
These common challenges often prevent life science innovations from achieving market breakthroughs:
🕐 18-month sales cycles burning cash while competitors gain market share
🏛 Complex approval committees with competing clinical, regulatory, and executive priorities
🔬 Science-to-business translation gaps that hide breakthrough innovations from decision-makers
💬 Multi-stakeholder messaging confusion across providers, patients, partners, and investors
📊 Poor lead quality that wastes sales resources on unqualified prospects
We create strategic demand generation campaigns tailored to life science challenges, accelerate the growth of qualified sales pipelines, and shorten sales cycles.
Our Framework
Complete B2B Demand Generation Solutions For Life Science
Science → Solutions → Sales Enablement → Sales Pipeline
🔥 Target Prospects → Engaged Pipeline → Closed Deals → Measurable ROI
✅ B2B Demand Generation Strategy Transform complex science into executive conversations. HIPAA-compliant campaigns and Account-Based Marketing (ABM) designed for healthcare.
✅ Engage Healthcare Executives Clinical validated data to drive demand generation core content. Multi-stakeholder campaigns that turn decision-makers into qualified prospects.
✅ CRM Integration Seamless CRM integration, including HubSpot, Active Campaign, and other major CRM for revenue operations (RevOps) marketing with Martech for sales enablement.
✅ CREATE Science to Strategy to Solution Content Award-winning content development that maintains scientific credibility while driving engagement. Clinical data translates into core content driving demand generation.
✅ OPTIMIZE Performance Strategic automation designed to reduce 18-month sales cycles. Clinical specificity translates into scientific credibility that converts.
Convert breakthrough science into breakthrough sales results.
Key Features
OUR CRM IMPLEMENTATION APPROACH
Discovery Call & Needs Assessment – Understand your unique challenges and growth objectives
Sales Enablement Strategy & Planning – Develop systematic approach to accelerate your sales enablement pipeline
Implementation Roadmap & Platform Setup – CRM integration and campaign infrastructure setup
Module Development & Automation Setup – Build targeted prospect nurturing sequences and automated follow-up campaigns
Content Development & Funneling – Create science-to-business valued content that drives conversion
Testing / Onboarding & Training – Optimize performance and ensure seamless knowledge transfer
Convert breakthrough science into breakthrough sales results.
Why Choose Us
Strategic demand generation that drives sales enablement through proven CRM automation
Transform clinical validation into business values that drive results
Healthcare Sales Cycle Expertise – Navigate complex buying committees and reduce 18-month decision timelines
HIPAA-Compliant Campaigns – Regulatory-compliant messaging with automated prospect intelligence
Full CRM Integration – Seamless setup with HubSpot, ActiveCampaign, and major platforms
ABM for Healthcare – Target high-value organizations with systematic multi-stakeholder campaigns
Science-to-Business Translation – Transform clinical data into compelling ROI demonstrations
You revolutionize healthcare. We accelerate sales cycles.
Real Outcomes from Fractional CMO Engagements
Proven Fractional CMO Marketing That Drives Growth
Our full-funnel fractional CMO approach has delivered measurable growth across traditional and digital channels for diverse biotech companies. These results demonstrate our commitment to Measurable Impact and Scientific Integrity.
Neuroscience Rebranding & Marketing Transformation
A stealth-mode biotech company required a comprehensive brand and marketing platform to support its Series A fundraising and go-to-market strategy for a new product launch.
Healthtech Demand Generation Marketing
A cloud-based health technology company seeking demand generation marketing strategies and campaign implementation. Target: C-suite healthcare executives in national payor organizations.
MedTech Marketing Email Campaign
A Medical device company required a B2B and B2C communication strategy to engage medical professionals and patient audiences for its breakthrough technology.
Why Choose Us
Meet Christy Hui - Life Science Demand Generation Fractional CMO
“Your breakthrough science deserves breakthrough sales results.”
25+ years scaling companies from startup to $20B market cap. Life science CMO specialized in transforming complex innovations into systematic demand generation campaigns for sales enablement. I am passionate about converting clinical validation into compelling business values to accelerate market success. Book a call with me. I’d love to learn more about your breakthrough innovation.
You revolutionize healthcare. We accelerate sales cycles.
Transform the Invisible into the Inevitable
Convert scientific integrity into stakeholder connectability that drives results.
FAQs
Hire Fractional CMO FAQs
Demand generation is a collaborative effort. We work directly with your CRO or head of sales to define your target audience first. Many life science companies provide their ideal customer profiles, so we start with qualified prospects from day one. This ensures alignment between marketing and sales from inception.
From inception to implementation, assuming your core content is in place, we typically get demand generation campaigns running within 2-4 weeks. Speed matters when you need pipeline growth.
We specialize in making invisible innovations visible. Many life science breakthroughs solve critical problems that markets don't even know exist yet. We transform your 'unknown solution for unmet demand' into compelling narratives that educate and engage your target audience.
No. We integrate seamlessly into your existing sales workflow by collaborating with your CRO and sales leadership. The goal is to enhance what's working, not replace it.
No additional headcount needed. We run the entire campaign as an extension of your team.
Read our case studies for specific success metrics. Results vary by company and market, but our clients typically see measurable pipeline growth within 60-90 days.
We do continuous A/B testing and optimization based on data insights. While nothing is guaranteed, our systematic approach ensures we're constantly improving performance.
We are experienced in HubSpot, ActiveCampaign, and other CRM platforms, with in-depth knowledge of healthcare-specific requirements, including HIPAA-compliant setup.
All campaigns are designed with HIPAA compliance in mind from the ground up, including secure data handling, compliant communication protocols, and regulatory-aware messaging frameworks, while enabling effective relationship building.
ABM focuses resources on specific high-value healthcare organizations through targeted campaigns for the entire buying committee, reducing overall sales cycle timelines through systematic multi-stakeholder engagement.
We utilize verified databases and research methodologies to identify decision-makers across healthcare organizations, ensuring role verification, accurate contact information, and CRM integration for systematic relationship development.