B2B Email Marketing + ABM to Win Deals
Demand Generation for Medtech
Convert multi-stakeholder buying committees into qualified sales pipeline with B2B email marketing, ABM strategies, and sales enablement activation.
18-Month Sales Cycle Slowing Growth?
These common challenges often prevent life science innovations from achieving market breakthroughs:
🕐 18-month sales cycles burning cash while competitors gain market share
🏛 Complex approval committees with competing clinical, regulatory, and executive priorities
🔬 Science-to-business translation gaps that hide breakthrough innovations from decision-makers
💬 Multi-stakeholder messaging confusion across providers, patients, partners, and investors
📊 Poor lead quality that wastes sales resources on unqualified prospects
We create strategic demand generation campaigns tailored to life science challenges, accelerate the growth of qualified sales pipelines, and shorten sales cycles.
Our Framework
Complete B2B Demand Generation for Medtech
Science > Strategy > Stories > Sales
Strategic Email Marketing That Transforms Science into Sales
✅ AWARENESS
Turn Complex Science into Strategic Insights
We translate breakthrough innovations into executive-level business strategy and messaging. ABM campaigns target multi-stakeholder buying committees with messaging that resonates across clinical, technical, and financial decision-makers.
✅ INTEREST
Transform Data into Compelling Stories
Award-winning content that maintains scientific credibility while driving emotional engagement. Clinical evidence becomes customer success stories. Technical specifications become business transformation narratives.
✅ DEMAND
Nurture with Strategic Email Marketing
CRM-integrated email campaigns that keep your stories in front of buyers across 18-month evaluation cycles. Behavioral automation responds to engagement signals, advancing prospects through the pipeline.
✅ ACTION
Enable Sales to Close Deals with Confidence
Sales enablement tools that arm your team with stakeholder-specific content: ROI calculators for CFOs, clinical evidence for champions, technical specs for evaluators, and compliance documentation for procurement.
✅ ADVOCATE
Measure, Optimize, Scale
With proven ROI and measureable results, your customers become advocates, generating referrals and case studies that fuel future demand.
Shortens cycles and builds qualified pipeline.
Our Content Funneling Strategy
B2B Demand Generation
Strategy > Content > Execution > Results > Insights
Science to Sales. Prospects to Qualified Leads. Content Funneling At Work!
✅ STRATEGY
Map Buying Committees and Campaign Architecture
Analyze your multi-stakeholder buying committees, the competitive landscape, and sales-cycle challenges. Define campaign architecture that addresses clinical champions, technical evaluators, and financial decision-makers with tailored content.
✅ CONTENT
Transform Science Data into Market-Ready Messaging
Translate complex scientific data into compelling business narratives. Create stakeholder-specific assets—clinical evidence for healthcare providers, ROI calculators for CFOs, and technical specifications for evaluators—while maintaining scientific credibility and driving conversion.
✅ EXECUTION
Launch Integrated Email, ABM, and CRM Campaigns
Deploy multi-channel campaigns through CRM platforms (HubSpot, Salesforce, ActiveCampaign). Strategic email marketing nurtures prospects across 18-month cycles. Behavioral automation responds to engagement signals. ABM targets high-value accounts.
✅ RESULTS
Build Qualified Pipeline and Accelerate Deal Velocity
Convert multi-stakeholder committees into qualified sales leads. Shorten sales cycles through strategic nurturing and sales enablement that arms your team with stakeholder-specific tools to close deals confidently.
✅ INSIGHTS
Measure, Optimize, and Scale
Track engagement, pipeline attribution, and revenue impact. Continuous optimization refines what works, scales what converts, and proves ROI.
Automated Lead-Gen Pipeline
Stop waiting. Start winning. Our demand generation strategy builds a qualified sales pipeline through strategic content, CRM automation, and multi-stakeholder messaging, designed to shorten the 18-month sales cycle and navigate complex Medtech buying committees.
OUR CONTENT FLYWHEEL FRAMEWORK
CRM Marketing Automation Fueled by Content Funneling Strategy
You revolutionize healthcare. We Reduce sales cycles.
Our content funneling strategy, combined with smart CRM integration, creates the Content Flywheel—an automated CRM system where strategic content educates prospects, behavioral data refines messaging, and engagement momentum builds a qualified pipeline 24/7.
CRM Marketing Automation
Demand Generation Pipeline Powerhouse
✅ Strategic Content Campaigns – Multi-touch campaigns designed to educate buying committees and move deals forward
✅ Multi-Stakeholder Messaging – Content tailored for clinical leaders, technical evaluators, and financial decision-makers
✅ Landing Pages & Conversion Assets – High-converting pages that capture interest and qualify prospects
✅ Behavioral Intelligence – Track which content resonates, which stakeholders engage, what topics drive interest—then create more of what works
✅ Automated Content Delivery – Right message, right stakeholder, right time—powered by engagement signals
✅ Momentum Amplification – Each piece of content generates data. Data informs better content. Better content drives more engagement. The flywheel accelerates.
✅ Performance Tracking & Transparency – Clear data reporting on engagement, pipeline growth, and campaign effectiveness.
Meet Christy Hui
Demand Generation Marketing Expert
"Generic demand generation fails to address medtech's unique challenges: complex buying committees, clinical data, and 18-month cycles. Our Content Flywheel approach solves all three."
With 25+ years of scaling companies in enterprises and startups, I specialize in B2B demand generation that helps medtech overcome complex sales challenges.
Our Content Flywheel framework and martech automation engage diverse buying committees with scientific insights and strategic values to build a qualified sales pipeline 24/7.
My approach is simple—transform clinical validation into stakeholder-specific content and leverage advanced CRM automation to accelerate sales cycles and drive growth.
Ready to explore how our Content Flywheel can help you?
Proven Results: B2B Demand Generation
Read our success stories on B2B Demand Generation Marketing That Delivers Proven Results for Medtech & Biotech.
Success Stories From the Trenches
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Fractional CMO for healthcare & life sciences: Strategic marketing, GTM strategy & business consulting accelerated funding, revenue, partnerships & growth.
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A medical device company faced communication challenges targeting multiple stakeholders, from clinicians to patients and partners. The company embodied the classic life science dilemma where
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Strategic biotech rebranding transformed a life sciences startup’s market positioning—achieving Top 3 Google rankings and Series A funding within 24 months.
B2B Email Marketing
B2B Email Marketing For Medtech: Strategic Fractional CMO services achieved 58% open rates with key decision makers in major healthcare payor organizations and buying committees.
FAQs
Hire Fractional CMO FAQs
Demand generation is a collaborative effort. We work directly with your CRO or head of sales to define your target audience first. Many life science companies provide their ideal customer profiles, so we start with qualified prospects from day one. This ensures alignment between marketing and sales from inception.
From inception to implementation, assuming your core content is in place, we typically get demand generation campaigns running within 2-4 weeks. Speed matters when you need pipeline growth.
We specialize in making invisible innovations visible. Many life science breakthroughs solve critical problems that markets don't even know exist yet. We transform your 'unknown solution for unmet demand' into compelling narratives that educate and engage your target audience.
No. We integrate seamlessly into your existing sales workflow by collaborating with your CRO and sales leadership. The goal is to enhance what's working, not replace it.
No additional headcount needed. We run the entire campaign as an extension of your team.
Read our case studies for specific success metrics. Results vary by company and market, but our clients typically see measurable pipeline growth within 60-90 days.
We do continuous A/B testing and optimization based on data insights. While nothing is guaranteed, our systematic approach ensures we're constantly improving performance.
We are experienced in HubSpot, ActiveCampaign, and other CRM platforms, with in-depth knowledge of healthcare-specific requirements, including HIPAA-compliant setup.
All campaigns are designed with HIPAA compliance in mind from the ground up, including secure data handling, compliant communication protocols, and regulatory-aware messaging frameworks, while enabling effective relationship building.
ABM focuses resources on specific high-value healthcare organizations through targeted campaigns for the entire buying committee, reducing overall sales cycle timelines through systematic multi-stakeholder engagement.
We utilize verified databases and research methodologies to identify decision-makers across healthcare organizations, ensuring role verification, accurate contact information, and CRM integration for systematic relationship development.